Can You Make Money With Instagram Theme Pages?

Many wonder if making money with Instagram theme pages is possible.

And the short answer would be; yes, it’s certainly doable.

Successful Instagram theme pages can generate up to several thousand dollars per month depending on the niche and account size.

This guide will show you the ins and outs of creating, managing, and especially monetizing an Instagram theme page.

Keep reading to unlock your potential earnings on this widely used platform!

Can you make money with instagram theme pages

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Key Takeaways

  • Instagram theme pages focus on a specific niche or theme and can generate several thousand dollars per month through selling products, affiliate marketing, sponsored posts, and advertising.
  • Successful examples of Instagram theme pages include fashion, travel, fitness, food, and more.
  • To create and monetize an Instagram theme page: Choose a popular niche that aligns with your interests, optimize your page for visibility by creating high-quality content consistently, engage with your audience genuinely, and explore various monetization strategies such as selling products or offering services.
  • The earning potential of an Instagram theme page can range from a few hundred to several thousand dollars per month depending on the niche and size of the account.

What are Instagram Theme Pages?

Instagram Theme Pages are curated accounts on Instagram that focus on a specific niche or theme.

These pages attract followers who have similar interests and enjoy seeing content related to the chosen theme.

For example, a page might only post pictures of food or it might share funny pet videos. Some pages revolve around travel photos or fashion tips.

With the right strategies and monetization methods, it’s possible to make money with these pages through various channels such as selling products, affiliate marketing, sponsored posts, and advertising.

If this sounds interesting, keep reading.

How to Create and Monetize an Instagram Theme Page

Start by choosing a niche or theme that is popular and aligns with your interests or expertise.

Next, start posting high-quality content and optimize the page for maximum visibility.

Once you have a growing foundation, you can start implementing various monetization strategies such as:

  • Affiliate marketing
  • Selling products
  • Sponsored posts
  • Advertising

The earning potential of an Instagram theme page can be significant if done correctly.

Let’s take a closer look at the process

Choosing a niche or theme

To start making money with an Instagram theme page, you need to choose a specific niche or theme.

This is important because it helps attract a targeted audience and potential sponsors.

Think about what interests you and what topics are popular on Instagram.

Research different niches and see which ones have a good earning potential. For example, fashion, fitness, travel, food, and beauty are all popular niches on the platform (& will always be).

Once you’ve chosen your niche, focus on creating content that appeals to your target audience and sets your theme page apart from others in the same niche.

Different types of Instagram Theme Pages

If you need more ideas for coming up with a niche, below are some valid ideas for your soon-to-be-made page.

Here are different types of Instagram theme pages you can create:

  • Lifestyle: Focus on a specific lifestyle niche such as fitness, travel, or fashion. Share content related to that lifestyle and attract followers who are interested in that particular niche.
  • Food: Showcase delicious food photos and recipes. Target food enthusiasts and people who love cooking or trying new dishes.
  • Pets: Feature cute and funny pictures of pets. Cater to animal lovers and pet owners who enjoy seeing adorable pets on their feeds.
  • Motivational: Inspire and motivate followers with quotes, success stories, and positive messages. Aim to uplift and encourage your audience.
  • Art: Highlight various forms of art including paintings, drawings, sculptures, and photography. Appeal to art lovers and artists looking for inspiration.
  • DIY/Craft: Provide tutorials and ideas for do-it-yourself projects or crafts. Target creative individuals who enjoy making things themselves.
  • Beauty: Focus on beauty tips, fashion trends, makeup tutorials, and product reviews. Attract fashionistas and individuals interested in beauty-related content.
  • Fitness Inspiration: A theme page dedicated to sharing workout routines, healthy recipes, and motivational quotes to inspire followers on their fitness journeys.
  • Travel: Showcase stunning travel destinations around the world, featuring breathtaking photos and insider travel tips.
  • Home Decor: Inspirational theme page that offers interior design ideas, home organization hacks, and DIY projects to help followers create their dream homes.
  • Fashion: An Instagram theme page that highlights the latest fashion trends, style inspiration, and outfit ideas from both high-end designers and affordable brands.

There are obviously more, but these will get your thought juices going.

Let’s continue.

Creating and optimizing Your theme Page

Once you have nailed down your niche, it’s time to put it all into action.

The overall process looks like this:

  1. Choose a niche or theme that you are passionate about and that has a potential audience. This will help you attract followers who are interested in your content.
  2. Create a catchy and descriptive username for your theme page. Use relevant keywords from your niche to make it easier for people to find you.
  3. Set up your profile by using a clear and eye-catching profile picture that represents your niche. Write a brief, engaging bio that tells people what your page is about and what they can expect from your content.
  4. Plan and curate high-quality content that aligns with your chosen theme. Use relevant hashtags to reach a wider audience and increase your chances of being discovered.
  5. Post consistently to keep your followers engaged and attract new ones. Aim for at least 1-3 posts a day but make sure the quality of your content is not compromised.
  6. Engage with your audience by responding to comments, asking questions in captions, and running interactive contests or giveaways. This helps build a loyal community around your theme page.
  7. Collaborate with other influencers or brands in your niche to cross-promote each other’s content or collaborate on sponsored posts. This can help expand your reach and monetization opportunities.
  8. Analyze the performance of your posts using Instagram Insights or third-party analytics tools. Pay attention to the type of content that resonates most with your audience, the best times to post, and any patterns in engagement.
  9. Optimize your profile by constantly experimenting with different strategies, such as using popular trends or introducing new types of content formats like videos or carousels.

Monetization strategies

When you have a sizable audience, it’s time to monetize your Instagram page.

Below are some ways to make money from your efforts:

Selling products

You can create and promote your own merchandise or partner with brands to sell their products through your page.

Affiliate marketing

If you don’t have your own products, you can use affiliate marketing to promote products someone else has created.

This works by finding and promoting affiliate products related to your theme and earning a commission for each sale made through your unique affiliate link.

This is what I teach on my website and you can learn more about affiliate marketing here.

Sponsored posts

You can also collaborate with brands and businesses to create sponsored content that showcases their products or services in exchange for payment.

Once your theme page is big enough, you’ll likely start getting DMs asking for sponsored posts.


Another way is to utilize Instagram’s advertising features to showcase ads on your page, earning revenue based on the number of impressions or clicks.

Offering services

Use your expertise in your niche to offer specialized services such as consultations, coaching, or content creation for others within your industry.

Brand partnerships

You can also collaborate with other influencers or businesses within your niche on joint campaigns or projects, expanding your reach and potential earnings.

Earning potential with Instagram Theme Pages

Instagram theme pages have great earning potential.

Depending on the niche and size of the account, these pages can make anywhere from a few hundred to a couple of thousand dollars per month.

This is an excellent way to monetize your Instagram presence without being an “influencer” or spending too much time and effort. Even micro-influencers with one thousand to ten thousand followers can earn money through their theme pages.

With targeted content, engagement with followers, and potential sponsorships, it’s not far-fetched for theme pages to generate 5-figure sums per month. So if you’re looking for ways to make money on Instagram, creating and running a successful theme page is definitely worth considering!

Tips for Success with Instagram Theme Pages

In short, you need to:

  • Maintain consistent and attractive branding
  • Post high-quality content (consistently)
  • Engage with your audience
  • Analyze and optimize performance
  • & Adapt to changes on the platform.

Let’s take a closer look.

Consistent and attractive branding

Consistent and attractive branding is key to the success of your Instagram theme page.

Your branding should reflect the niche or theme of your page and appeal to your target audience.

This includes using consistent colors, fonts, and visual elements in your posts and profile. It’s important to create a cohesive look that sets you apart from other accounts in your niche.

When you have a strong and recognizable brand, you can attract more followers and potential sponsors who are interested in partnering with you.

Finding and posting high-quality content

To make your Instagram theme page successful and attract more followers, you need to find and post high-quality content.

But how does this work in practice?

Here are some tips for doing so:

  1. Research your niche: Familiarize yourself with your chosen theme or niche on Instagram. Understand what type of content resonates with the audience and gets the most engagement.
  2. Follow relevant accounts: Look for other Instagram accounts that post similar content to yours. Follow them to get inspiration, see what works well, and stay updated on trends in your niche.
  3. Use hashtags strategically: Add popular hashtags related to your theme when searching for content. This can help you discover high-quality posts from other users that you can share or get inspiration from.
  4. Engage with your community: Interact with your followers and ask them to submit their own content for a chance to be featured on your page. This not only encourages user-generated content but also helps build a sense of community.
  5. Curate carefully: When choosing which content to repost or share on your page, ensure it aligns with your brand and maintains a consistent aesthetic. Select visually appealing photos or videos that will resonate with your target audience.
  6. Give credit where due: Always give credit to the original creators of the content you share by tagging their account in the caption or image/video description. This shows respect for their work and can foster positive relationships within the Instagram community.
  7. Encourage user-generated content: Aside from featuring user-submitted posts, you can also host contests or challenges that prompt users to create and share their own content using specific hashtags or themes.

Engaging with the audience

Engaging with your audience is crucial.

When you interact and build a strong connection with your followers, you can increase their trust and loyalty towards your brand or niche.

Responding to their comments, messages, and mentions shows that you value their input and appreciate their support. This engagement helps create a sense of community around your theme page. It encourages users to keep coming back for more content.

Furthermore, engaging with your audience allows you to gather valuable feedback, insights, and suggestions that can help improve the quality of your posts and attract potential sponsors.

Analyzing and optimizing performance

Analyzing and optimizing performance is another key factor for maximizing your earnings.

Here are some key strategies to consider:

  1. Track engagement metrics: Keep an eye on the likes, comments, and shares your posts receive. Identify which types of content perform best and adjust your future content strategy accordingly.
  2. Study audience demographics: Use Instagram’s analytics tools to understand your audience’s age, gender, location, and interests. This information can help you tailor your content to better resonate with your target audience.
  3. Experiment with posting times: Test different posting schedules to determine when your audience is most active. This can significantly impact the reach and engagement of your posts.
  4. Collaborate with other accounts: Partnering with influencers or complementary theme pages can expose your page to new audiences and increase engagement. Look for opportunities to collaborate on contests, shoutouts, or joint campaigns.
  5. Optimize hashtags: Research popular hashtags within your niche and use them strategically in your posts. This will make it easier for potential followers to discover your page.
  6. Monitor trends and stay relevant: Stay up-to-date with the latest trends in your niche and incorporate them into your content when appropriate. This will help keep your page fresh and attract more followers.

Evolving with the platform

Instagram is constantly evolving, so you need to evolve too.

This means staying informed about algorithm updates, new features, and trends in your niche. When you keep an eye on what’s happening on Instagram, you can adjust your content strategy and engagement tactics accordingly.

For example, if the platform prioritizes video content or introduces new interactive features like Reels or Guides, you should consider including them in your posts to keep your audience engaged.

Also, paying attention to emerging trends within your niche will help you stay relevant and ensure that your content resonates with your target audience.

Frequently Asked Questions

What are Instagram theme pages?

Instagram theme pages are niche accounts on Instagram that focus on specific topics, like sports or fashion.

Can I make money with my Instagram theme page?

Yes! You can earn income from your Instagram theme page through methods like selling products, affiliate marketing, sponsored posts, and advertising.

Is there a way to monetize an Instagram theme page without being an influencer?

Certainly! Even without being a full-fledged influencer, you could still tap into affiliate programs available on the platform and make profit by promoting their products in relevant ways.

How does Affiliate Marketing work in this prospect?

Affiliate marketing is when you find and promote someone else’s products based on your chosen niche within the Instagram platform. In return for every successful sale, you earn a commission.

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What's up! I started my first affiliate website in 2018 promoting PC peripherals and since then I've been hooked on making money online with affiliate marketing.

Ever wanted to make money online promoting popular products from Amazon?

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